![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/085612c9d5ff408fff481aece193a722/44dfaa1a-468f-499c-a6df-7e0bf82c4fa1_rw_3840.jpg?h=44ee698aa61124a086cdeadb09a586b2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/085612c9d5ff408fff481aece193a722/3973d5de-cb7b-4188-b0bc-32969dd03b54_rw_3840.jpg?h=c6315829c654f3b4395587e6805c141d)
The messaging needed to be clear and succinct. The challenge was to create an easy to access, easy to navigate and easy to customise plan for the target market.
I used a vibrant colour palette, a ‘scrap book’ and relatable design treatment and a dynamic but easy to follow lay-out to engage the audience.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/085612c9d5ff408fff481aece193a722/c4d29758-f6de-461b-8c65-b97427a30164_rw_1920.jpg?h=08900e7856c86f749d23fa1c6551c8b4)